Competitive Intelligence will supercharge your link building campaign.Wouldn’t it be great to know what links are sending traffic for a competitor’s website? Wouldn’t it be great to know which sites were sending the most traffic to your competition? How about what keywords drive the traffic to your competitor’s websites? There are ways to know.
A little knowledge is a dangerous thing. A lot of knowledge can be explosive. You can take your pick here. There are two methods. Both methods work to identify the links that exist for other websites and allow you to target them. The first method will get you going and the next method will give you a mighty edge.
The first method is free and easy. Download and install the Google toolbar. Once installed, you will see a link called “Backward Links”. Now, go to an internet site that appeals to your target market and use the “Backwards Links” toolbar link. Google will show you a list of websites that link to the site you’re visiting. This is a great place to begin your link building campaign.
While you are working this list of websites you can begin another list. As you visit the websites look for a link directory on the website you’re visiting. Once from a while you will find a site with an industry directory or a resource page that has links to related websites. This is another nice list for you to work. This method will generate a lot of quality links and bring you visitors that are looking for what you have to offer. If you’re critical of the sites you send requests to, you will build a network of quality sites sending you targeted visitors.
The next method is to employ some competitive intelligence tools. Would you prefer to find out which sites are responsible for sending traffic for a competitor’s pages, including search engines and the search keywords that were used? Competitive Intelligence tools provide you with the means to monitor your competitor’s web pages and to identify their major traffic sources. By using these tools you maximize the use of your time by targeting quality websites. It is easy to see the value here. Knowing what sites to target is valuable knowledge indeed.
Enough said about competitive intelligence. I’m sure you’re more than just intrigued.
Link building using competitive intelligence should be considered an integral part of your ongoing marketing effort. It should not be a quick test which is shoved aside because it did not have an immediate return on investment. It works and it will grow with time. It is one of the best investments it is possible to make in marketing your website. Done in earnest, you just might consider it more effective and more deserving of your time and attention than google search optimization or any other internet website marketing method six months from now.
Link building should be done by a link building expert